The friendly AI course for small business owners and leadership teams.
AI made simple, for people running a business, not a lab.
For individuals: join a relaxed, beginner-friendly course in how to use AI to win more customers, sharpen your sales and marketing, tame your business admin and even spot where you can profit more.
For leadership teams: learn how to quickly implement AI to create real advantages in your business, reduce pain, increase productivity. Leave with a ready-to-go strategy to build upon. Accountability is provided!
Strictly for beginners
No jargon, no coding. If you can send an email, you can do this course.
Built for your business
Real examples for shops, tradespeople, consultants and service businesses.
Small groups of 12
Plenty of one-to-one help. You'll leave with tools working in your business.
What you'll cover
Practical AI, made for how you actually run your business.
Here's exactly what's included in each of the three ways to learn. We skip the hype and focus on the handful of tools that make a real difference to a small business.
In-person 2 hour evening
Everything you need to start using AI, in one focused evening.
- 1What AI actually is (in plain English)
- 2The 4 tools every small business should try first
- 3Winning more customers with AI-powered sales & marketing
- 4Writing emails, quotes & posts with Claude, ChatGPT & Perplexity
- 5Cutting admin and getting on top of your finances
- 6Simple, safe rules for using AI with customer data
- 7Your personal 30-day AI action plan
5 x 1 hour on Zoom
The full onsite content, expanded across 5 live weekly sessions with time to practise.
- 1Everything covered onsite, spread across 5 x 1 hour weekly Zoom sessions
- 2Live Q&A time each week to work through your own examples
- 3Every session recorded so you can rewatch anytime
- 4Homework prompts between sessions to embed what you learn
- 5The right AI tools for the job
- 6Ongoing cohort chat for questions between sessions
- 7Your personal 30-day AI action plan, refined week by week
Built around your business
No fixed curriculum. The agenda is designed around your team's exact needs.
- 1Agenda shaped around your team's exact tools, roles and goals
- 2Deep-dive on the specific AI opportunities inside your business
- 3Delivered onsite at your offices or live on Zoom, whichever suits
- 4Length, group size and outcomes agreed with you upfront
- 5Written summary and next-step recommendations after the session
- 6Optional follow-up accountability check-in
Why this course
What makes these courses different?
This isn't another AI webinar. Most "AI training" is a recorded video, a slide deck, or a chatbot pretending to teach you. This is our experts, live, in the room (or on the call), building and explaining things with you in real time. You leave with a strategy, next steps, the right tools and the right methods to grow your business.
Truly for beginners
If you've ever felt AI wasn't for people like you, it doesn't belong in this course. Everything is in plain English, aimed at someone who's never touched AI before.
A plan, not just a session
You don't just leave with 'that was interesting.' You leave with a personal 30 day action plan: the three things to try first, so it actually sticks.
Proven with businesses like yours
Shops, tradespeople, consultants, hospitality, insurance, travel. James has run this with real south coast businesses, not just tech companies.
Live and personal
Small groups, real business examples, and tools you'll actually use tomorrow morning. No pre-recorded videos, no chatbot avatars.
What you'll leave with
Concrete outcomes you can put to work in your business the very next day.
A clear AI strategy
A simple, jargon-free plan showing where AI fits in your business and where it will pay back fastest.
Your next steps
A prioritised 30-day action list — the three things to do first, in the right order, so momentum sticks.
The right tools
A shortlist of the AI tools that actually suit your business (and the ones to ignore), with logins set up and tested.
The right methods
Proven prompts, workflows and templates you can reuse for sales, marketing, admin and customer service.
About the trainer
James Lawson
Expert in Business Growth & AI Transformation
James has spent years helping small businesses across Europe grow, and more recently, put AI to work in the places it actually pays back. A certified government backed AI expert, James and his team are now working with over 300 business sectors (including the public sector). He runs every session personally, in plain English, with real examples from businesses just like yours to the niche industries that require specific help.
This session gives you the practical tools and strategies you'll use the next morning. All backed by the real-life success of businesses who have run with these lessons before.
Upcoming sessions
Monday, Wednesday & Thursday evenings
Onsite in Chichester on Mondays and Wednesdays (6:00pm – 8:00pm, 2 hours), or join the online cohort on Thursdays. Seats are limited to 12 per session so everyone gets proper attention.
Prefer to learn from your desk? Join the online cohort.
Five focused one-hour sessions, live over video with James and a small group of other business owners. Same plain-English approach, more time to go deep and put things to work between sessions.
- 5 × 1 hour live sessions, one per week
- Every session recorded so you can catch up any time
- Small cohort with plenty of room for your questions
- Homework prompts you can use on real work
- Private group chat with James between sessions
Course outline
What your 2 hours look like.
A clear, hour-by-hour view of everything we cover. Every section is hands-on, so you leave with real work already done.
- 010:00 – 0:20
AI in plain English
What AI actually is, what it isn't, and why it suddenly matters for small businesses. No jargon, no hype.
- 020:20 – 0:45
The 4 tools worth your time
A tour of Claude, ChatGPT, Perplexity and one surprise tool. What each is good at, and when to reach for which.
- 030:45 – 1:10
More customers: sales & marketing with AI
Find new leads, sharpen your offer, draft emails, quotes and social posts in minutes. Practised on real examples from your business.
- 041:10 – 1:30
Cutting admin & managing finances
Summarising meetings, tidying spreadsheets, chasing invoices, understanding your numbers. Small wins that add up to 5+ hours a week.
- 051:30 – 1:50
Spotting where you can profit more
Use AI to look across your business and highlight the products, services and customers making you real money, and the ones quietly costing you.
- 061:50 – 2:00
Safe use & your 30-day action plan
Simple rules for customer data and privacy, then a personal plan of the three things to try first so it actually sticks.
Not sure which is right for you?
Find your course in 30 seconds
Answer a couple of quick questions and we'll point you at the option that fits your goals and your schedule.
Question 1
What do you want to walk away with?
Questions people ask
I'm not techy at all. Will I keep up?＋
Yes. The course is designed for absolute beginners. Bring a laptop or tablet, and we'll walk through everything together, step by step.
What do I need to bring?＋
A laptop (ideally) or tablet, and a couple of examples of tasks you'd love to spend less time on. Tea, coffee and biscuits are on us.
Where exactly is it?＋
1st Floor Offices, Stocklund House, East Street, Chichester, PO19 1JE. A 3-minute walk from the Cross. It can also be online and done via your laptop!
What if I can't make it?＋
Let us know at least 48 hours before and we'll move you to another Monday or Wednesday, no charge.
Can I book a course for my team and do I get a discount?＋
Yes. Contact me directly for group booking discounts. This applies for teams of 5 or more.